Cell‐free protein expression is an intrinsically versatile system that allows high‐yield expression of proteins that may display lack of or poor expression in common cell‐based systems. Its many benefits include the liberty to incorporate chaperones, stabilizers, and cofactors, as well as the unique advantage of the in situ incorporation of proteins into membrane‐mimetic systems such as detergents, liposomes, or nanolipoprotein particles. Having access to and control over reaction conditions and components moreover greatly enhances the possibility of obtaining increased yields of functional membrane proteins. The system may furthermore be easily manipulated to allow the incorporation of selected amino acids aimed at facilitating high‐resolution structural studies, in particular NMR spectroscopy, without the limitations imposed on cell‐based systems due to amino acid dilution and scrambling. Overall, the unparalleled ability of the cell‐free system in producing difficult‐to‐express membrane proteins in high yields provides a powerful arsenal for the structural elucidation of medically relevant targets that have thus far been elusive using conventional cell‐based systems.